Insights Hub
Session 02

The Biggest Investor & Exit Pitfalls in 2026

Stuart Coleman and Jonathan Wilson on the unglamorous prep, margin benchmarks and last-mile traps that decide consulting deals.

Stuart Coleman
Stuart Coleman
Managing Partner, SuperStep Capital
Jonathan Wilson
Jonathan Wilson
CEO, Dubb Value Creation
What was discussed

The session, in short.

Stuart Coleman (SuperStep Capital) and Jonathan Wilson (Dubb Value Creation) on what actually moves valuation for boutique consulting founders raising or selling in 2026. The data and narrative prep that sets the price; the gross-margin tiers PE actually underwrites against (40 / 45 / 50 / 55%); why buyers pay for future vision validated by past performance — and how trust erosion quietly kills deals. Last-mile pitfalls: deal fatigue, penny-pinching renegotiation, premature comms, and founder self-sabotage. Plus the post-deal reality — founder transition, working on the business not in it, the M&A platform play, and where AI (back office, delivery, client) compounds value today.