Prospecting, Pitching & Closing in the AI Era

Dannii Mathers (SBR Consulting) on prospecting, pitching and closing when every firm has the same AI tools. Why 'rubbish in, rubbish out' is now the binding constraint on AI BD; how mass prospecting at scale produces mass mediocrity — and the opening that creates for consulting; the 70% prep-time saving and what the freed hour is actually for; why AI is making senior consultants work more, not less; the shift to agent-to-agent buying and what it does to BD roles; and the human skill premium in buying environments versus selling environments.