Building a Powerful Consulting Brand in the Age of AI
Ben Gaddis and Nick Synnott on the point of view AI can't fake — and the brand engine that attracts people, clients and capital.
The session, in short.
Ben Gaddis (SuperStep Capital, ex-T3) and Nick Synnott (Create Engage) on the single thing every consulting brand is missing — a point of view AI can't fake. Why referrals aren't brand, and why mistaking the two creates the boutique plateau. The knee-surgeon vs. general-surgeon test for why generalist firms can't grow. Strategy as a one-day workshop ruthlessly informed by your own data, not a 12-week deck. The marathon-vs-bodybuilder framework for marketing investment built on proprietary data and a real POV — and how the same brand engine attracts people, clients and capital.
Every resource from this session.
Read the write-up
The full blog from this session — the framing, the arguments, and the playbook.
Watch the highlights
The standout moments — short clips, perfect for sharing with the team.
Watch on demand
The complete session, on demand, whenever it fits your day.
Other sessions from the day
Prospecting, Pitching & Closing in the AI Era
Dannii Mathers on why bad data is the binding constraint for AI-era BD — and the human skill premium that follows.
The Biggest Investor & Exit Pitfalls in 2026
Stuart Coleman and Jonathan Wilson on the unglamorous prep, margin benchmarks and last-mile traps that decide consulting deals.
Become The Visible Authority in your Niche
Luk Smeyers and Florian Heinrichs on why specificity — not visibility — is what makes a boutique firm impossible to ignore.
