Grinding to Shining: Elevating Ops from Back-Office to Front-and-Center
Maria Recker, Brian Albers and Randell Mauricio on why finance reporting is too late — and how Ops becomes the force multiplier.
The session, in short.
Maria Recker (SDG), Brian Albers and Randell Mauricio (Pemmerations) on the operating-model shift that moves Ops from back-office to front-and-center. Where the dead bodies are buried — and why finance reporting is too late by definition. AI as a bridge between personas: founder, ops and PM each need a different view of the same data. Why Ops is the glue and the force multiplier, and the change-champion model that makes it stick. The 'I get it now — it impacts my EBITDA' moment when founders see resourcing as financial. Why evangelising the 'why' is the only path to real adoption of time-tracking and CRM hygiene — and the real-time, integrated Salesforce ↔ CMap workflows underpinning SDG's operating change.
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